ADVERTIMA BLOG

Our latest tech innovation articles and breaking business news

Addressable Audiencesaudience aiAudience SegmentationData PrivacyDigital DawnDOOHeventin-store audiencein-store audience datain-store mediain-store retail mediain-store shopperNRFPodcastPRProgrammaticretail mediaRTSsmart targeting

by Theo Schilter, Late Co-Founder, Chief Product & Technology Officer

Why Addressable Audiences, not Locations, Should Define In-store Retail Media Potential

by Mario Siano, Co-Founder, Head of Market Development

The Growing Relevance of In-Store Shoppers

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