Why smart In-store Retail Media now?
Retail Media will be one of the biggest growth areas over the next few years, already exceeding $60 billion per annum in the US. Now is the time to monetize your greatest asset which has remained largely anonymous – your In-store shoppers. It is time to lift the curtain and reveal your In-store audience.
RETAILERS HAVE SET THE BASIS
Retailers have built their Retail Media infrastructure, teams, and expertise in-house and launched their platforms for online channels. It is a simple step to add In-store to it to lift the curtain on 80% of your shoppers and their behavior.
BRANDS KNOW HOW IT WORKS
Brands are already booking on Retail Media platforms in self-service and at scale. It is easy to book In-store ads if you give them the right technology and access to it.
CLEAN DATA ROOMS FOR ADVERTISERS
1st-party data from loyalty programs, store analytics, and autonomous checkout solutions have evolved and can enrich In-store Retail Media offerings to attract even more brand marketing budgets.
Would brands book classic loop playouts of their ads in the online world?
Only if they had no alternatives. However, Advertima Audience AI opens up new possibilities that until now have been reserved for the online world.
Advertising performance needs to be measured. Sensors provide precise accountability for ad performance and give relevant insights into the planning and campaign evaluation process.
In-store Retail Media with sensor data reaches a new level of granularity because only when real-time data is available can better decisions be made than a human would make. Sensors introduce a real-time dimension that allows maximum reactivity and efficiency in-store.
Want to know more about in-store 3D sensor technology?
With Advertima Audience AI, you are more than just one step ahead.
Especially in larger advertising networks, classic loop-based bookings with a market-based CPM are becoming too expensive, and the publisher is forced to drastically lower CPMs.
But campaigns with Advertima Audience AI have a much higher efficiency within a validated target group, making a screen presence more affordable without price erosion, while playouts outside the target group can be sold to other brands.
Want to know how to create more commercial inventory In-store?
Advertima Audience AI, the In-store Retail Media solution.
Advertima Audience AI converts physical grocery stores into a revenue-generating Retail Media channel and transforms In-store shoppers into relevant audiences.
