Your anonymous In-store shoppers are your competitive advantage. It's time to lift the curtain.
Grocery retailers need to capitalize on their unique competitive advantage, their own +80% of In-store shoppers, and transform their physical store network into a highly valuable media channel.
MORE VALUE FOR MEDIA BUDGETS
Provide more value to the brands through the ability to detect in real-time the actual shoppers present in front of a particular ad spot. The level of performance validation and efficacy of ad spend significantly increases the demand amongst brands for such a highly targeted media channel in the physical world.
MORE COMMERCIAL INVENTORY
Target more relevant shoppers faster by providing more In-store ad inventory with AI-optimized playouts that can be sold additionally. The advertising goal is reached faster because of the reduction in spreading loss. As a result, more advertising can be sold over the same time period with the Audience AI compared to existing traditional digital signage networks.
MORE 1ST-PARTY IN-STORE DATA
Retailers will be able to offer incremental first-party In-store audience data packages to brands, providing them with valuable added insight into the performance of their brand or shopper marketing strategies and strengthening their relations with their suppliers.
All benefits of audience analytics combined with smart targeting.
Smart Targeting
Smart Targeting is the perfect fit for busy environments like retail stores. With Smart Targeting, you are able to deliver targeted content in real-time to the right target groups in your store – just as you are used to in the online world.
Want to know more about Smart Targeting?
Campaign Analytics
Campaign Analytics provides brands and media agencies with direct access to campaign performance insights in real-time, showing reach and conversion statistics segmented by various attributes, such as shopper demographics.
Want to know more about Campaign Analytics?
Creative Analytics
Creative Analytics will help brands and media agencies invest the media budget as effectively as possible. With A/B testing and in-spot analytics as simple as in the online world, advertisers can better understand the performance of their creative assets.
Want to know more about Creative Analytics?
Advertima Audience AI, the In-store Retail Media solution.
Advertima Audience AI converts physical grocery stores into a revenue-generating Retail Media channel and transforms In-store shoppers into relevant audiences.
Content Hub
The upgrade from our existing screens to Advertima Smart Signage gave us the opportunity to generate additional revenue.
Read the success story here.
Dominic Moeckli
CEO
Advertima Smart Signage made a new stream of revenue possible for us by enabling us to smart-target our In-store audience and giving advertisers direct access to this audience data. It’s a completely unique media product.
Read the success story here.
Marco Zbinden
Managing Director Marketing & Sales
Advertima has built a premium media product that benefits us and the media buying industry with deeper revenue and true advertising ROI. With smart-targeting, real-world data, and automating the media buying/selling process, Toppharm opens itself up to a new stream of revenue.
Anita Spycher
Chief Marketing and Communication Officer at TopPharm - Member of the board
Even during COVID-19, with Advertima Smart Signage, we were able to target our key demographics in high foot traffic locations and increase sales.
Dieter Bohrer
Co-Founder and Managing Director abdate GmbH and Head of EUROPA-PARK, Representation Switzerland, Austria and Italy
Smart Signage is a totally unique product for advertisers. Its smart-targeting and audience analytics tools, plus our automated ad booking platform, makes the media buying and selling process simple and transparent. Anyone can learn to use our platform in 5 minutes.
Benjamin Wey
Co-Founder & Managing Director
Advertima Smart Signage opens up new opportunities for advertising – like grocery retail. Their real-world audience analytics is validating audience reach for retailers and advertisers on a whole new level.
Ben Milne
Managing Director
For the first time, grocery retailers can become their own media owners by offering the same targeting tools and audience insight as online platforms. The result is a retailer’s media product being far more valuable than any other grocer on the market can currently offer.
Roland Grassberger
CEO
Advertima’s innovative smart-targeting and real-world data always manages to amaze our retail clients. Their plug-and-play solution makes installation easy, and has always proven reliable with no downtime.
Sebastian Sattler
Head of Digital Signage
Advertima Smart Signage offers retailers totally new capabilities to connect their In-store visitors with advertisers, increase basket size, and audience insights. It’s a win-win for both parties.
Gilles Bachet
Managing Director
Advertima is the only company on the market that addresses the complex challenges of DOOH with computer vision technology. Real-time smart-targeting, in-store visitor insights, and Cingerine’s CMS technology is smart digital signage at its best.
Andy W. Bohli
CEO & Owner of Cingerine and Imaculix AG
Real-time performance measurement has been the recipe for success in digital advertising. Advertima brings next-level measurement to the physical world and will, without a doubt, play a significant role in the Retail Media revolution we are witnessing.
Raimund Bau
CEO, Schwarz Media Platform
The future of omnichannel Retail Media highly depends on the capability to access real-time and identifiable in-store shopper data. Advertima, with its unique technology, is at the forefront of this enormous opportunity for retailers, brands and media agencies.
Alex Crowe
Global VP Omnichannel Strategy, Criteo
