Join Advertima’s James Allison, Director of Market Development (Europe), as he participates in a panel discussion at IAB Europe’s The Great Debate on Retail Media hosted by GroupM.
This hybrid event brings together industry leaders to explore the evolving landscape of Retail Media in Europe.
Event Details: IAB Europe’s The Great Debate on Retail Media
Date & Time: April 23, 2024 | 13:30 – 17:15 CET
Format:
- Hybrid – in-person attendance (limited space), register here
- Virtual live stream (free), register here
Location: WPP Campus, Amsteldijk 166, 1079 LH Amsterdam, Netherlands
Panel session: Closing the Retail Media Standards Loop
Time: 14:40 – 15:10 CET
Moderator:
- Patricia Grundmann, Vice-Chair, IAB Europe Retail Media Committee, Chairwoman Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Retail Media, Managing Director OBI First Media Group
Panelists:
- Tanguy Le Falher, Head of Retail Partnership, Unlimitail
- James Allison, Director of Market Development (Europe), Advertima
- Larisa Dumitru, Head of eCommerce EMEA, GroupM Nexus
- Casper van Wandelen, Retail Media Lead BNX, Unilever
Key Discussion Points:
- The development of Retail Media Standards for Europe.
- How these standards will benefit the Retail Media space.
- Remaining challenges and future considerations.
- Unique campaign and audience insights offered by Retail Media.
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology, and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and industry programs that enable businesses to thrive in the European market.
