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Data Privacy Policy

Advertima AG and its subsidiaries (“Advertima”, “we”) are committed to handling information responsibly and in compliance with applicable privacy and data protection laws.

Advertima is a technology company and provides an experience management software as a service (“Services”) to enterprise customers.

We only collect personal information required to:

  • fulfill the contract with our customers,
  • comply with applicable laws and regulations,
  • protect our rights.

This Data Privacy Policy describes how we collect and use personal information in connection with providing our Services and in operating our Sites. It also describes the choices you have regarding our processing of your personal information. It has been made with our privacy principles in mind.
You find more about our commitment to privacy on our company page.

 

1. Contact Information

 

Responsible for data processing:

Advertima AG
Lerchenfeldstrasse 3
9014 St. Gallen
Switzerland

You can reach the data protection officer of Advertima AG at: dataprivacy@advertima.com

 

2. Type and Scope of Personal Data Collection

 

When Visiting Our Website

If you visit our website outside the login-protected area, the web server technology we use automatically logs general technical visit information. This includes, among others, the IP address of the device used (anonymized), information about the browser type, the Internet service provider, and the operating system used.

When Visiting Locations empowered by Advertima Technology

Advertima’s solution only produces and stores anonymous “metadata” that describes the size and the demographics of an audience or visitors of a specific physical location (e.g. a retail store or shopping centre).

Advertima doesn’t store any uniquely identifiable data, doesn’t record any image or video. Our algorithm processes video stream in real-time and all data is processed locally in real time. No biometric information is stored in long-term memory or uploaded to the cloud.

For each detected watcher/visitor, the Advertima solution estimates:

– the gender (male, female)

– the age

– the total dwell time while watching a content

– the total attention time

– the position and distance from the point-of-installation

The gathered data is provided in an aggregated way to our Costumers.

Advertima’s customers will have to inform the public, via a notice placed on their point-of-installation and/or at the entrance of the location, that a Advertima solution is in operation.This notice provides a statement about the collection of anonymous viewer data and how to get further information regarding data privacy.

 

3. Purpose of Processing Personal Data / Recipients of Data

 

As stated in section 2 of this Data Privacy Policy, we do not collect nor process Personal Data in connection with our core products (Advertima Technology).

However, we do collect and process Personal Data in our ordinary way of doing business:

  • engaging prospect and acquiring new costumers
  • hiring new talents
  • stay in touch with you and other stakeholder and keep you updated about Advertima

Therefore, we process the collected data in order to continuously improve the products and services requested by you; to manage your use of and access to our applications, products, and information; to maintain our business relationship with you; to monitor and improve the performance of our services; to detect, prevent, or clarify illegal activities; and to provide you with advertising, information, or marketing materials about products or services that we believe may be of interest to you based on the data. The data may also be passed onto partner companies and service providers, selected third-party companies, institutes and/or legally authorized state authorities in Switzerland and abroad for processing and storage within the scope of the above-mentioned purposes. If the processing or storage of personal information takes place in countries that do not guarantee adequate data protection in comparison to Swiss data protection law, we require the commissioned processor to fully comply with the relevant provisions of the EU General Data Protection Regulation (GDPR) under contractual obligation.

We make sure that each of the aforementioned processes and services is carried out by service providers that are commissioned in compliance with data protection regulations and are based within the EU or in Switzerland. These are companies from the categories of IT services, consulting, sales and marketing, and service providers that we use in the context of commissioned processing relationships.

 

4. Data Security

 

We use technical and organizational security measures in accordance with the recognized market standards to protect personal data stored with us against unintentional, illegal or unauthorized manipulation, deletion, modification, access, disclosure, or use, as well as against partial or complete loss. The connection to our servers is established via secure connections. We back up data on a regular basis. In order to prevent data loss even in extreme cases (e.g., destruction of the data center by an earthquake), the encrypted backups are stored at several data centers in the Switzerland and the EU. Our security measures are continuously adapted and improved in line with technological developments. We assume no liability for the loss of data or for such data becoming known to and being used by third parties. Furthermore, we cannot guarantee the security of data transmission over the Internet. In particular, there is a risk of access by third parties when data is transmitted by email. However, access is protected by HTTPS. If explicitly requested by the customer, the customer can opt for two-factor authentication at any time.

 

5. Cookies

 

Cookies help to make your visit to our website easier, more enjoyable, and more efficient. Cookies are data files that your web browser automatically stores on your computer’s hard drive when you visit our website and use our services.

You can manage your security settings in your browser independently and thereby block or deactivate cookies used by us. However, it is possible that you will not be able to use certain services (to the full extent) any longer.

Google Analytics

The use of our digital offerings is measured and evaluated by means of various technical systems, mainly from third-party providers such as Google Analytics. These measurements can be carried out in an anonymous or personalized form. The collected data may be passed on by us or the third-party providers of such technical systems to third parties in Switzerland and abroad for processing. The most frequently used and the most popular analysis tool is Google Analytics, a service provided by Google Inc. Thus, the collected data can generally be transmitted to a Google server in the United States.

Our website uses Google Analytics, a web analysis service of Google Inc. located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, the US (“Google”). Google Analytics uses so-called cookies, which are text files stored on your computer to help analyze your use of the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us, and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google.

If you do not want your website activity to be available to Google Analytics, you can install the browser add-on to disable Google Analytics [link: https://support.google.com/analytics/answer/181881?hl=en]. This prevents the JavaScript (ga.js, analytics.js, and dc.js) running on the websites from sharing activity data with Google Analytics.

The analysis of data by other tools of the website owner is not disabled when you use the add-on. Data may still be sent to the website or other web analytics services.

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

6. Communication via Email and Newsletter

If you sign up for our newsletter, which is administered through Mailchimp, or if you contact us via contact form or directly by E-Mail, we will store some of your information, including your email address, IP address and certain information about the links you click within the emails we send you, on a Mailchimp server. Neither we nor Mailchimp will ever sell your email address or share it with any other party, unless we are legally compelled to do so. If you contact Mailchimp directly regarding your subscription to our newsletter, Mailchimp may contact you directly; otherwise, Mailchimp will never contact you. Only authorized Mailchimp employees have access to our subscriber list. You are always free to unsubscribe from our newsletter using the unsubscribe function.

 

7. Legal Basis for the Processing

 

Likewise, your data will be processed as described above to protect the legitimate interests of Advertima (Article 6(1)(f) of the GDPR). These are the improvement of products and services in order to monitor and improve the performance of the offering, and to recognize, prevent, or clear up any illegal activities.

In addition, the data is processed in accordance with Article 6(1)(c) of the GDPR for the fulfillment of legal obligations (e.g., storage and documentation requirements).

 

8. Storage Duration

 

Should the data no longer be required for the fulfillment of contractual or legal obligations, it is regularly deleted unless the — limited — further processing of it is necessary for the following purposes:

  • Fulfillment of retention obligations under commercial and tax law in Switzerland: In particular, these include the ten-year period for retaining and maintaining the accounting records (Swiss Code of Obligations, 958f).
  • Fulfillment of retention obligations under commercial and tax law in Germany: These include the German Commercial Code and the German Tax Code. The time periods for retention and documentation specified therein range from two to ten years.
  • Preservation of evidence within the framework of the statutory periods of limitation in Germany. According to §§ 195ff of the German Civil Code, these limitation periods can last for up to 30 years whereby the regular limitation period is three years.

 

9. Information, Correction, Deletion, Blocking, and Consent

 

You have the following rights with regard to your personal data:

  • the right to information under Article 15 of the GDPR,
  • the right to correction under Article 16 of the GDPR,
  • the right to deletion under Article 17 of the GDPR,
  • the right to restrict processing under Article 18 of the GDPR,
  • the right to data portability under Article 20 of the GDPR, and
  • the right of objection pursuant to Article 21 of the GDPR.

You can of course revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation. The revocation can be sent in writing to the aforementioned Advertima address. Sending an email to dataprivacy@advertima.com shall also be sufficient. Please note that some of the services and features will no longer be available to you afterwards.

You also have the right to appeal to a competent data supervisory authority (Article 77 of the GDPR).