ADVERTIMA BLOG

Our latest tech innovation articles and breaking business news

Addressable Audiencesaudience aiAudience SegmentationData PrivacyDigital DawnDOOHeventin-store audiencein-store audience datain-store mediain-store retail mediain-store shopperNRFPodcastPRProgrammaticretail mediaRTSsmart targeting

by James Allison, Director Market Development EMEA

How In-store Audience Segmentation Impacts Retail Media Performance

by Mario Siano, Co-Founder, Head of Market Development

The Growing Relevance of In-Store Shoppers

How To Integrate Your In-Store Audience Into Your Omnichannel Retail Media Network

by James Allison, Director Market Development EMEA

Retail Media is Revitalizing – not Replacing – Trade Marketing

DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation DOOH and In-Store Retail Media audience measurement to the GCC

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