ADVERTIMA BLOG

Our latest tech innovation articles and breaking business news

Addressable Audiencesaudience aiAudience SegmentationData PrivacyDigital DawnDOOHeventin-store audiencein-store audience datain-store mediain-store retail mediain-store shopperNRFPodcastPRProgrammaticretail mediaRTSsmart targeting

DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation DOOH and In-Store Retail Media audience measurement to the GCC

by Iman Nahvi, Co-Founder, Chief Executive Officer

Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Retail Media Summit US 2024 with Advertima

Revolutionising In-store Retail Media

Advertima and PADS4 introduce the first in-store media player featuring full AI capabilities

Digital Advertising 2024 event by IAB Denmark

DMEXCO 2024 – Digital Marketing Exposition & Conference!

by Stephen Kelly, Director Market Development NA

Maximize In-Store Digital Signage Yield: Play Offense

4 Ways Retailers Can Maximize In-store Retail Media Revenue

Retail Media Summit 2024 in London

Retail Media Days MENA 2024 – The Future is Retail Media

by Andreas Sofos, Senior Director Data Science

IAB In-store Retail Media Standards: How Advertima Meets and Exceeds the Standards

NRF 2025 – Retail’s Big Show

BVDW Retail Media Festival

Retail Technology Show 2025

by Iman Nahvi, Co-Founder, Chief Executive Officer

Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

by the Advertima Team, 2025

Top 7 In-store Retail Media Trends in 2025

Majid Al Futtaim’s Precision Media and Advertima Set New Retail Media Benchmark with AI Rollout in Carrefour Stores

NRF APAC 2025 | Advertima x Dentsu

Advertima and Publicis Media Middle East Join Forces to Enable Unified Omnichannel Retail Media Buying

by Iman Nahvi, Co-Founder and CEO of Advertima

Why in-store remains disconnected from the revolution that reshaped online media