On September 2, 2026, the Swiss Retail Media Day (RMD26) returns to Zurich. Hosted by IAB Switzerland at Volkshaus Zurich, the half-day conference is fully dedicated to the developments and trends shaping Retail Media, in Switzerland and internationally.
🔗 View the full agenda
Why It Matters for Brands, Agencies, and Retailers
- For Brands, RMD26 shows how Retail Media supports marketing goals along the entire funnel, at and beyond the point of purchase.
- For Agencies, the event offers a clear view of how Retail Media, including in-store, becomes plannable, bookable, and measurable as part of the media mix.
- For Retailers, it is the place to see how media offerings are built, standardized, and positioned in the Swiss market. And for the ecosystem as a whole, it is where common standards and a shared understanding of the category take shape.
Advertima at RMD26
In-store Retail Media is being rethought right now. With the Advertima-Curated In-Store Inventory, Advertima is building a new, scalable media category in Switzerland: audience-based, cross-retailer, and addressable in real time. This brings core success factors of digital media into the physical store: audience targeting, scalability, and measurability.
The Advertima team will be at RMD26 and looks forward to good conversations about where In-store Retail Media is heading.
A limited number of tickets is also available through Advertima. Agency and Brand partners interested in attending are welcome to get in touch.
