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EN
DE
Why Advertima
In-Store Retail Media
For Retailers
For Brands
For Partners
Product
Audience AI
Technology
Computer Vision
Data Privacy
Resources
Success Stories
Blog
Events
Media
Company
About Us
Leadership Team
Jobs & Career
EN
DE
ADVERTIMA BLOG
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Addressable Audiences
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by Theo Schilter, Late Co-Founder, Chief Product & Technology Officer
Why Addressable Audiences, not Locations, Should Define In-store Retail Media Potential