What is the Retail Media Day event?
Retail Media Day 2025 is Switzerland’s premier event dedicated to the evolution of in-store and omnichannel retail media. Hosted by IAB Switzerland, this one-day conference brings together advertisers, media buyers, retailers, and technology leaders to explore what’s shaping the future of the retail media landscape.
Taking place on September 2, 2025 in the iconic Razzia venue in Zurich, the event will feature real-world case studies, bold debates, and actionable insights from top voices across the world.
Advertima is proud to support this event as both a Gold Sponsor and Agenda Contributor.
Why Attend Retail Media Day?
You will step into the future of retail media with the people and technologies driving change across the in-store, digital, and omnichannel space.
What to expect:
- Expert keynotes and international case studies
- Candid roundtable discussions with leading tech innovators and retailers
- Real-world results from pioneering in-store retail media networks
- A curated agenda designed to inspire and inform
- Networking opportunities with industry leaders
Agenda Highlights
As a company shaping real-time audience activation in-store, Advertima is proud to contribute to this year’s event.
We’ll join retail leaders, tech enablers, and media experts in 3 key sessions that spotlight data-driven innovation in practice.
Session 1 | Opening Keynote
- Time: 09:40
- Speaker: Robert Jozić, Managing Director | Schwarz Media
- Topic: Retail or Media – Strategic Turning Point (in English)
Session 2 | Keynote Carrefour Use Case
- Time: 13:05
- Speaker: Mazen Mroueh, Head of Performance Product & Operations | Publicis Media Middle East
- Topic: Publicis and Sensodyne unveil how in-store programmatic and direct I/O playouts perform in Carrefour UAE, a first look at data-driven retail media innovation in action
Roundtable: From Retailer to SSP
- Time 13:30
- Speakers:
- Arun Chandra Mohan, Chief Digital Officer | Majid Al Futtaim Retail
- Mazen Mroueh, Head of Performance Product & Operations | Publicis Media Middle East
- Nick Bennett, Chief Growth Officer | Place Exchange
- Theo Schilter, Co-Founder & CPTO | Advertima
- Layan Alturk, Regional Sales Director | The Neuron
Session 3 | Keynote SPAR Use Case
- Time: 13:55
- Speaker: Marc Goetti, CEO | Excom Media AG
- Topic: SPAR Switzerland and Excom showcase AI‑driven programmatic and direct I/O campaigns
Roundtable: Audience-Based Targeting in Action
- Time: 14:20
- Speakers:
- Marc Goetti, CEO | Excom Media AG
- Daniel Siegmund, Founder & Managing Director | One Tech Group,
- Sven Ruppert, Co-Founder & CEO | Splicky
- Benjamin Wey, Co-Founder & Managing Director | Adtrac
- Roland Grassberger, CEO | Grassfish
Interested?
Seats are limited, and interest is high across the retail and media ecosystem.
- Standard ticket: CHF 490.-
- IAB Members: CHF 290.-
