Updated, September 20, 2023
Retail Media – a new advertising channel for brands and a big revenue opportunity for retailers – has grown into a significant component of brands’ advertising budgets in just a few short years.
With Retail Media, retailers are in a strong position to leverage first-party shopper data and let advertisers reach, target, and measure their online, offsite, and in-store audiences across the funnel for stronger advertising performance.
The numbers behind the growth are explosive. No wonder retailers are moving fast to set up Retail Media Networks and get their share of these expanding budgets. This comprehensive industry report shares the details.
Why Every Retailer Should Get This Retail Media Report:
You will get a bird’s eye view of the Retail Media landscape and a fuller sense of the potential business opportunities that it offers.
- Clarity on FMCG marketing growth by continent and category from 2022 to 2027
- Insights into the business potential of In-store Retail Media, driven by FMCG brands and advertisers
- Exclusive insight into the unaccounted revenue potential offered by emerging technologies transforming In-store Retail Media
- The data to build a stronger business case to invest in a Retail Media network and optimize revenues from both online and in-store audiences
Get your copy of the Retail Media report here.
About the Research
This research has been executed by Maia Research Co., Limited, to identify global FMCG Retail Media (Trade Marketing, Shopper Marketing, and Media) growth trends from 2022 to 2027. The report, commissioned by Advertima Vision AG, offers a more comprehensive picture of the global Retail Media opportunity because it also deep dives into the share and growth of In-store Retail Media.
