The Challenge
In January 2025, Nestlé faced an exciting opportunity: launching two new Maggi sauce flavors into the competitive UAE market. The challenge was clear – how to cut through the noise and drive sales uplift at the critical point of sale, in some of the country’s busiest hypermarkets.
To maximize visibility and conversion, Maggi needed a solution that would not only capture shopper attention in-store but also deliver real-time audience insights and measurable impact on sales.
The Solution
Nestlé partnered with Majid Al Futtaim’s Precision Media by leveraging Advertima’s solutions to amplify awareness at launch to activate Carrefour UAE’s Digital Screen Network in Mall of the Emirates and Mirdif City Centre. The screens displayed Maggi’s new product creative at key shopper locations in-store, reaching consumers at the moment of purchase decision.
Advertima Audience AI provided advanced, real-time measurement capabilities, capturing impressions and shopper demographics on the Digital Screens on a granular level. These insights helped Nestlé evaluate in-store performance with the precision of online metrics, unlocking a deeper understanding of shopper behavior.
The Result
The campaign’s results were outstanding. Over 10 days, the Maggi campaign generated 5.3 million verified impressions and delivered an 11.4% uplift in brand sales, more than double the average category growth of 5.7%.
Additionally, Maggi increased its brand share of voice within the category by +1.3%, while capturing detailed audience insights to guide future activations. The success of this in-store Retail Media activation has set a new benchmark for future product launches and reinforced the power of data-driven in-store marketing.
Want to learn more about how Maggi achieved these results?
Let’s talk! Contact us today to discover how Advertima Audience AI can help you maximize your In-store Retail Media impact.
