Over 200 locations. Around 20 million monthly recorded audience contacts. And this is just the first rollout. beauty alliance – Germany’s largest and leading perfumery cooperative with more than 1,100 owner-operated stores, is accelerating the digitalization of its window display spaces.
Furth im Wald | November 26, 2025 – The market for In-store Retail Media is growing rapidly, and with it the technological demands for measurability, relevance, and advertising effectiveness directly at the point of sale. In this dynamic environment, Advertima and MEKmedia are intensifying their partnership and will jointly implement the largest retail media installation in Germany, powered by AI-based sensor technology, by early 2026
The focus of the rollout is on over 100 new beauty alliance locations equipped with high-impact window displays and Advertima Audience AI. More than 100 beauty alliance locations already benefit from this solution today, and the network will grow to more than 200 locations in the future.
“The future of brick-and-mortar retail is data-driven and responsible. Together with MEKmedia and Advertima, we are setting a new standard for retail media in the beauty segment: real-time insights, targeted communication, and consistent data protection right in front of our stores.”
— Christian Lorenz, Managing Director, beauty alliance Germany
Retail Media as it should be: visible, plannable, and measurable
By integrating precise 3D computer vision, every window display becomes an intelligent advertising medium. The technology recognizes demographic characteristics such as age, gender, or group constellations in real time—fully anonymized and compliant with data protection regulations.
“The combination of window displays and AI-powered audience measurement brings transparency to an advertising channel that was previously barely measurable. In the evaluation of multiple solutions, Advertima emerged as the only partner that consistently applies the strictest privacy-by-design principles while delivering technological excellence. This creates a new quality for retail media: data-driven, responsible, and exactly where consumer attention begins—right in front of the store.”
— Martin C. Körner, Managing Director, MEKmedia
20 million analyzed individuals per month: the new benchmark for in-store media
With their joint expansion, Advertima and MEKmedia are reaching a new level of scaled, data-driven window-display communication: The existing network already records and analyzes around 20 million individuals anonymously each month, and this number will continue to grow with the 2026 rollout. For retail media stakeholders, this means measurable audience reach, real-time impressions, and performance KPIs previously known only from online marketing.
“We are bringing the success factors of online retail media—real-time targeting, addressable audiences, and performance measurement—into the physical space. MEKmedia and the beauty alliance are among the few players in the market who recognized this transformation early and are implementing it consistently. Together, we are demonstrating how In-store Retail Media becomes a plannable and measurable media discipline—right at the point of sale.”
— Iman Nahvi, Co-Founder & CEO, Advertima Vision AG
Retail Media that makes an impact
The partnership between Advertima and MEKmedia not only creates a new level of technological innovation but also establishes a new business model for brick-and-mortar retail: retail media as a profitable, data-driven media asset directly at the point of sale.
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About MEKmedia
MEKmedia is a leading provider of digital signage, interactive POS solutions, and connected in-store communication with a special focus on emotional impact and technology integration. Since 2007, the company has been developing innovative smart TV apps for brands, media companies, and retailers. Its clients include beauty alliance, Tom Tailor, Cupra, Porsche, WELT, Bild, kicker, and the Deutsche Bundestag.
About Advertima Vision AG
Advertima is the leading provider of AI-based real-time audience analytics in brick-and-mortar retail. Advertima Audience AI transforms physical stores into data-driven retail media channels that seamlessly integrate into omnichannel strategies. The Swiss company works with leading retail media networks across Europe and global partners to establish retail media as a performance-driven media discipline. Advertima owns a GDPR-compliant certificate from a third-party company , aligns with European AI regulations, and has relied from the beginning on technically embedded privacy mechanisms rather than optical masking or video blurring. The company actively collaborates with industry initiatives and experts to promote responsible AI in the retail environment.
Press contact MEKmedia:
Martin C. Körner
Email: martin.c.koerner@MEKmedia.com
www.mekmedia.com/
Press contact Advertima:
Iman Nahvi
Email: iman.nahvi@advertima.com
www.advertima.com
