Advertima, the global leader in real-time in-store audience intelligence, and retailmediatools, Europe’s fastest-growing Retail Media omnichannel infrastructure, working together with customers in Germany, Italy and the Nordics, today announced a formal strategic partnership to bring unified, audience-based Retail Media buying into the physical store across Europe and beyond.
Closing the Gap Between Online Precision and In-Store Reality
retailmediatools serves onsite, offsite, and in-store Retail Media for major European retailers. While onsite and offsite already provide the precision, segmentation, and performance standards that defined online Retail Media’s rise and success over recent years, in-store Retail Media has historically operated with the limitations of legacy digital-out-of-home technology: fixed loops, minimal real-time audience understanding, and limited ability to plan or deliver campaigns based on the actual audiences present in the physical store.
The partnership with Advertima enhances the in-store media setup with real-time audience intelligence. Through Advertima’s Audience AI, campaign delivery on digital signage and in-store radio can respond directly to the audience composition in front of each in-store media touchpoint, in the exact moment it matters. This integration brings the success factors of onsite and offsite Retail Media into the store, creating one continuous audience strategy across channels.
Advertima’s technology creates a real-time digital twin of the shop floor by sensing the environment in 3D, translating physical shoppers into anonymous audience profiles, capturing their 3D position, head and body pose, and walking paths, and predicting how those paths evolve. Its AI predicts dozens of shopper attributes, classifies each moment into monetizable audience segments, and makes those segments addressable on non-personalized in-store devices. The result is an in-store environment that behaves according to the logic of online audience targeting, applied to the physical retail space.
All of this is built on a strict privacy-by-design foundation. Advertima’s system does not identify individuals, does not store or replay video footage, strictly avoids using CCTV, and processes data entirely on the edge. Retailers gain in-store audience intelligence that not only aligns with but exceeds European privacy expectations and regulatory frameworks.
A Unified Omnichannel Buying Experience for Europe’s Retail Media Ecosystem
By combining Advertima’s in-store audience intelligence with retailmediatools’ onsite and offsite capabilities, the two companies are introducing a unified omnichannel Retail Media buying experience for the highly segmented European markets in the most scalable way. Media buyers
can plan and activate the same audience segments across channels and networks while ensuring that campaigns deliver against real, forecasted audiences rather than fixed screen placements and loops. This approach brings the precision of digital performance media into the physical store, with consistent audience taxonomies, reliable forecasting, and measurable outcomes.
The partnership launches at a pivotal moment in the European Retail Media landscape. Retailers and Retail Media buyers are moving toward a single audience strategy spanning the entire shopper journey. They expect in-store to match online precision, require forecasting and performance visibility that brands can trust, and seek integrated solutions that enable measurable, scalable Retail Media revenue. The combined Advertima and retailmediatools solution is designed to meet these expectations by connecting audience planning, activation, and measurement across all channels.
Magnus, Founder & CPO of retailmediatools:
“Online Retail Media set the benchmark for audience targeting, attribution, and measurable performance. Our mission is to bring that same standard to every Retail Media channel. Through our partnership with Advertima, the in-store environment gains the sophistication of the online channels, supported by privacy-by-design technology that retailers and shoppers can trust.”
Iman Nahvi, Co-Founder & CEO of Advertima:
“European retailers, brands and agencies want a single, coherent Retail Media strategy. The store has been the missing piece because legacy in-store technology was never built for real-time audience segmentation, addressability or granular measurement. retailmediatools delivers advanced onsite and offsite capabilities, and this partnership enhances the in-store part of the ecosystem to gain the same capabilities. This is how unified omnichannel Retail Media becomes real.”
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About retailmediatools
retailmediatools GmbH is an AdTech startup based in Berlin, founded in 2021. The company provides a modular, retailer-first retail media platform that enables retailers to build, operate, and monetize advertising on their own digital and physical channels – including webshops, apps, and in-store screens. With a strong focus on retailer control, the platform offers a flexible API-first architecture, a white-label self-service portal, and supports all standard retail media formats. It integrates seamlessly with existing IT systems and adapts to each retailer’s strategy and workflows. Current clients include Rossmann, Fressnapf, Thalia, Idealo, Flink, and the Finnish SOK Group. The company is led by CEO Barry Clogan. Founder Magnus Aufschild serves as Chief Product Officer (CPO), responsible for the platform’s ongoing development.
Learn more at https://www.retailmediatools.com
About Advertima Vision AG
Advertima transforms physical retail spaces into intelligent, audience-driven Retail Media channels through real-time audience detection, segmentation, and activation. Its Audience AI enables retailers and media buyers to run real-time audience-based in-store campaigns with the precision, forecasting accuracy, and performance standards of online media. Designed with privacy-by-design, Advertima processes data on the edge, does not identify individuals, and generates anonymous audience segments without storing imagery. Advertima is deployed across leading retailers in Europe, North America, Asia, and the Middle East.
