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The rapid evolution of In-store Retail Media poses challenges for retailers. Understanding emerging technologies and determining the most effective ways to differentiate and optimize their in-store media in a digital world is complex.
Retailers can either stick with existing digital out-of-home (DOOH) approaches or explore bolder new strategies. What’s true is that DOOH is not In-store Retail Media and persists with static playouts based on assumed hypothetical impressions created from historical data is outdated.
Instead, every retailer should aim to sell accurate, real-time impressions based on the audience actually standing in front of an advertising medium. To do that, retailers must invest in the right technology that enables precise audience segmentation, real-time activation, and comprehensive measurement.
If you’re wondering, isn’t that online’s big advantage over physical retail environments? You’d be right! However, retailers can now achieve the same audience reach and revenue drivers that the commerce media world expects daily.
To help reach those goals and put themselves at the forefront of Retail Media innovation, Advertima has created a comprehensive eBook that details how retailers can harness the full potential of their In-store Retail Media and maximize revenue.
We’ve highlighted and explained 4 key strategies that retailers should apply to drive their business forward, improve shopper engagement, deliver the actionable insights that brands demand, and generate more revenue from their physical spaces.
It all starts with selling impressions and not air time.
