James Allison, our Director of Market Development, was invited as a speaker guest in the IAB Europe’s Digital Dawn Podcast episode: Retail Media: The Marketing Mix, Opportunities and Challenges.
In this episode, hosted by Marie-Clare Puffett, the Marketing & Insights Director at IAB Europe, James and Marie-Claire discussed:
- Why Retailers are at the sweet spot with In-store Retail Media
- The In-store Retail Media value proposition
- How retailers can stand out in a crowded Retail Media landscape
- Game-changing In-store Retail Media tech
- Retail Media’s place in the marketing mix
- Unique opportunities Retail Media brings for Advertisers and Retailers
IAB Europe’s Digital Dawn Podcast sheds light on insights and lessons from the digital advertising and marketing realm to ignite innovative ideas. In every episode, an IAB Europe team member engages with a distinguished industry guest to explore current happenings and collaborate on forging a sustainable future.
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership in media, technology, and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and industry programs that enable businesses to thrive in the European market.
Get ready to learn, connect, and grow! Together, we will shape the future.
