Published, October 21, 2025
Retail media is evolving from isolated pilots to scalable networks. This 15-minute podcast, recorded live at the IAB Europe Retail Media Summit in Amsterdam, brings together IAB Europe, Verve Retail Media, and Advertima, to discuss what it takes to build in-store retail media networks from ecosystem design to measurement and roll-out.
Watch the Podcast
Why Listen to the podcast?
In 15 minutes, you will get:
- James Allison, Senior Director Market Development EMEA, Advertima
- Bijan Fahimi Shemrani, CPO, Verve Retail Media
- Patricia Grundmann, Vice Chair, Retail Media Committee, IAB Europe
Prefer to listen? Hit play above!
From Screens to an Ecosystem
This conversation explores how audience data is the foundation to connect content management (CMS), ad serving, and loyalty data so retailers can plan and measure in-store media with digital-grade confidence. You’ll hear how standardized audience segments can enable online-like buying across multiple retail banners, without sharing PII.
To see how real-time targeting and measurement work in practice, explore our retail media ecosystem white paper for a structured framework you can take to stakeholders.
Build your In-store Retail Media ecosystem.
Get the blueprint: retail media ecosystem white paper!
Talk to an Expert
Want to know how to successfully roll out Audience AI across unique store footprints and unlock addressable, measurable in-store campaigns? Talk to one of our experts to explore the next steps for your network.
