by the Advertima Team, 2025

Top 7 In-store Retail Media Trends in 2025

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4 Ways Retailers Can Maximize In-store Retail Media Revenue

Maximize In-Store Digital Signage Yield: Play Offense

IAB In-store Retail Media Standards: How Advertima Meets and Exceeds the Standards

by the Advertima Team, 2025

Top 7 In-store Retail Media Trends in 2025

by Iman Nahvi, Co-Founder, Chief Executive Officer

Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

What is
Advertima Audience AI?

Find out

by Andreas Sofos, Senior Director Data Science

IAB In-store Retail Media Standards: How Advertima Meets and Exceeds the Standards

4 Ways Retailers Can Maximize In-store Retail Media Revenue

by Stephen Kelly, Director Market Development NA

Maximize In-Store Digital Signage Yield: Play Offense

by Iman Nahvi, Co-Founder, Chief Executive Officer

Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

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to Data Privacy

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Could be interesting for:

Retailers

Media Agencies

Techies

Investors

by Mario Siano, Co-Founder & Head of Market Development

Can In-store Retail Media Networks Compete with e-Com Giants?

by Iman Nahvi, Co-Founder, Chief Executive Officer

Treating In-store Retail Media like DOOH is a mistake. Here’s why.

by Christian Bahrendt, Head of Customer Success & Projects

5 ways to Protect Customer Data Privacy of In-Store Shoppers

by Theo Schilter, Late Co-Founder, Chief Product & Technology Officer

Why Addressable Audiences, not Locations, Should Define In-store Retail Media Potential

by Mario Siano, Co-Founder, Head of Market Development

How to Increase Your In-store Media Inventory Value in 2025
Addressable Audiencesaudience aiAudience SegmentationData PrivacyDigital DawnDOOHeventin-store audiencein-store retail mediain-store shopperNRFPodcastPRretail mediatargeting

by Theo Schilter, Late Co-Founder, Chief Product & Technology Officer

4 Ways to Boost Retail Media Revenues with In-store Audience Segmentation

Get The Numbers Behind the Exploding In-store Retail Media Opportunity

by James Allison, Director Market Development EMEA

How In-store Audience Segmentation Impacts Retail Media Performance

by Mario Siano, Co-Founder, Head of Market Development

The Growing Relevance of In-Store Shoppers

by Dr. Markus Schweizer, Advisory Board Mitglied bei Advertima

Smart Targeting im stationären Handel: Erfolgsfaktoren für die kundenzentrierte Ausgestaltung von Digital Signage am POS

How To Integrate Your In-Store Audience Into Your Omnichannel Retail Media Network

by James Allison, Director Market Development EMEA

Retail Media is Revitalizing – not Replacing – Trade Marketing

Data Activation vs Audience Activation: Understanding the Key Differences

What is Audience Activation? A Guide to Transforming Retail Media

What is Audience Targeting?

How is audience engagement measured?

What is a Retail Media Network?

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