Case Study: Advertima Proves the Power of Real-Time Audience-Based In-Store Retail Media

Ricola, Fisherman’s Friend, and Valaisanne ran Retail Media campaigns in SPAR stores

Real-time activation and classic loop-based playouts were compared in these case studies, with the following measurable results:

• +13% more relevant impressions with Real-Time Targeting (Ricola & Fisherman’s Friend)
• 72% fewer plays needed to reach target shoppers (Ricola & Fisherman’s Friend)
• +11.5% incremental sales uplift (Valaisanne)