James Allison, our Director Market Development Europe, will participate in a panel discussion at the inaugural Retail Media Day 2024 in Utrecht, Netherlands. This groundbreaking event will delve into the burgeoning world of retail media, a revolutionary approach to transforming the advertising landscape.
Panel Discussion:
What is In-Store for Retail Media?: Challenges and Opportunities
James will join industry leaders from Jumbo and MeMo2 to explore the unique challenges and opportunities In-store Retail Media presents. The discussion will show how brands can leverage this emerging channel to engage consumers at purchase, driving sales and brand loyalty.
- Date & Time: 28th May 2024 | 11:25 – 11:55 CET
- Location: Media Plaza (Jaarbeurs), Jaarbeursplein 6, 3503RM Utrecht
- Price: 375,00€ incl. VAT
Panelists:
- Rupert Parker Brady, Re-think Retail – Moderator
- James Allison, Director Market Development, Advertima
- Coen Kempen, Global Head of Strategy, MeMo2
- Dominique Tang, Product Ontwikkelaar Retail Media, Jumbo
Retail Media Day event is an event for retail organizations, brand producers, and retail media specialists. It covers topics such as the added value of retail media, how to ensure that all parts are perfectly matched, how retailers and advertisers can work together optimally, and the best practices. The conference usually also features speakers from leading companies and interactive sessions.
