Advertima is pleased to announce that James Allison, our Director of Market Development (Europe), will attend Interact 2024 – Smart Answers to the Industry’s Big Questions event by IAB Europe in Milan.
Panel Session: «After the Hype, is it Time For a Reckoning for Retail Media?»
During this session, speakers will reflect on the current state of Retail Media in Europe and its future trajectory in digital advertising. They will explore what hurdles must be overcome to fuel growth and innovation and what key opportunities retailers as media businesses present to brands.
- Date & Time: 21st May 2024 | 15:45 – 16:15 CET
- Location: Magna Pars in Milan, Italy
- Get your Tickets: Full-price tickets are 749 Euros and include a 2-day conference and cocktail reception at the end of day one (21st May). Register here
Panelists:
- James Allison, Director of Market Development (Europe), Advertima
- Kim Ludlow, Head of International Retail Media Sales (EMEA & APAC) at Microsoft
- Marco Magnaghi, Managing Director at GroupM Nexus Italy
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology, and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and industry programs that enable businesses to thrive in the European market.
