Better conversions, more sales and higher customer loyalty in the physical world

Advertima analyzes people in the physical world to personalize and automate customer engagement. It helps retailers across industries to drive their digital transformation and understand the RoI of existing and new initiatives.

Feature Branch Network Analytics

Use Case Adapt in-store offers to audience across locations


Marketing, promotion and special events on site are essential to build successful customer relationships. Until today they are designed and implemented based on assumptions or experiences. With Advertima, these assumptions can be checked and the offer adjusted accordingly.

Impact on Customer Experiences


- Easier access to information
- Personally relevant information

Added Values
Business Impacts

Feature Branch Network Analytics

Use Case Place Your Staff Efficiently Across Locations


One tends to rely on fragmentary data and subjective assessments when planning the stationing of advisers. Advertima shows the demographic composition of customers in detail for each location. This allows you to station the right advisers across all branches.

Impact on Customer Experiences


- Faster Service
- Knowledgeable Employees
- Improved Problem-solving

Added Values
Business Impacts

Feature Content Targeting

Use Case Increase Relevance of Digital Signage Content


The time-based playout of digital signage causes coverage waste. Audiences see inappropriate content for them due to blind presentation. Advertima recognizes audiences based on age and gender and plays the content stored for those audiences.

Impact on Customer Experiences


- Easier access to information
- Personally relevant information

Added Values
Business Impacts

Feature Content Targeting

Use Case Reuse Insights of Online Target Groups in the Physical World


High click-through rates indicate high-relevance content in online marketing. Advertima makes it possible to also use these approaches from the online world in the physical world with intelligent targeting. Audiences are targeted according to age and gender. The view rate shows whether a piece of content is actually viewed.

Impact on Customer Experiences


- Easier access to information
- Personally relevant information

Added Values
Business Impacts

Feature Content Analytics

Use Case Validate Content Strategy for Digital Signage


Offline communication was previously difficult to measure. You had to make assumptions about what content works best for your audience, where to reach them, and when. With Advertima you can check your assumptions measurably and plan the use of your resources effectively.

Impact on Customer Experiences


- Easier access to information
- Personally relevant information

Added Values
Business Impacts

Feature Content Analytics

Use Case A/B & Multivariate Testing


A/B testing compares the performance of various content in online marketing. Advertima makes it possible to extend this approach to the physical world.

Impact on Customer Experiences


- Easier access to information
- Personally relevant information

Added Values
Business Impacts

Feature Content Retargeting

Use Case Bring Digital Storytelling into the Physical World


Retargeting is already a standard marketing tool in the online world. Advertima brings retargeting and thus digital storytelling into the physical world. Advertima evaluates prospective customers and accompanies them across all touch-points through to conversion.

Impact on Customer Experiences


- Personally Relevant Information
- Surprise & Novelty
- Entertainment
- Easier Access to Information

Added Values
Business Impacts

Feature Content Retargeting

Use Case Lead Audience from A to B


In the physical world, people are usually only guided from A to B by static signage and the architecture of the building. Advertima can address the desired audience in an individualized way. The person is escorted to the destination, where it is measured if they actually arrive.

Impact on Customer Experiences


- Easier Access to Information
- Personally Relevant Information
- Shortened Time for Indoor Travel

Added Values
Business Impacts

Feature In-store Analytics

Use Case Store Concept Optimization


The location plays an increasingly important role. As the complexity of financial products increases, consumers choose distribution channels that allow 
a high level of interaction. With Advertima, needs can be identified to design successful solutions.

Impact on Customer Experiences


- Easier Access to Information
- Faster Service
- Shortened Waiting Times
- Shortened Time for Indoor Travel
- Surprise & Novelty
- Positive Memories
- Improved Problem-solving

Added Values
Business Impacts

Feature In-store Analytics

Use Case Place Your Staff Efficiently In-store


As financial products become more complex and consumers choose sales channels that allow for expert interaction, a bank‘s advisers play a very important role. With Advertima, the appropriate advisers and customers can be identified and assigned.

Impact on Customer Experiences


- Easier Access to Information
- Faster Service
- Shortened Waiting Times
- Expert Advice
- Shortened Time for Indoor Travel
- Improved Problem-solving

Added Values
Business Impacts

Feature Interactive Experience

Use Case Lead Generation Through Gamification


Customers are often lacking an emotional connection when they are first addressed. Advertima-based games can playfully create potential leads. They create a positive contact point for further communication.

Impact on Customer Experiences


- Surprise & Novelty
- Entertainment
- Positive Memories

Added Values
Business Impacts

Feature Interactive Experience

Use Case Interactive Self-service Kiosk


Providing personal customer service for all branch visitors is complex. With Advertima, all branch visitors can be welcomed in a personalized way. The visitors’ additional information requirements can also be automated.

Impact on Customer Experiences


- Easier Access to Information
- Faster Service
- Shortened Waiting Times
- Surprise & Novelty
- Personally Relevant Information
- Improved Problem-solving

Added Values
Business Impacts