Digital Out-of-Home
Close the relevance gap to online channels
with performance-based ad formats. Get
ready for a real-time-bidding future.
Business Innovation
Sell New Ad Formats with Proven RoI
Increase Buyer Acceptance by Using Actual Data for Estimates
Advertima tracks the real reach of playouts and augments it with attention data. The lift of reach and view performance by new formats becomes quantifiable when Advertima data is matched with other data relevant to the new format, i.e. weather or temperature.
Better Customer Experience
- Planners Gain Tools To Promote Formats To Buyers
- Buyers Can Sign Off Easier By Setting Performance Goals
Added Value
- The Data Proves the Value of New Formats
- The Same Data Matches With Many Formats
- The Data Reduces the Risk for Developing New Formats
Business Innovation
Validate Ad Exposure Models and Screen Inventory
Future-Proof Investments for a Performance-Based Future
Advertima tracks the reach and engagement performance of screens with real-time precision. Matching this performance data with playout schedules shows if campaigns achieve the target-performance of traditional advertising exposure models, i.e., cost-per-mille (CPM).
Better Customer Experience
- Buyers Receive Transparency About Performance
- Buyers Can Compare DooH Better to Online
Added Value
- Inventory Strengths and Weaknesses Become Quantifiable
- Scenarios for Demand Anticipation Can Be Developed
Business Innovation
Validate Campaign Success for Ad Buyers
Increase Sales Through a Stronger Value Proposition
Advertima tracks the reach of campaigns and makes the difference between playouts who reach target group segments and those who reach anybody else. Attention funnels separate Awareness from Engagement while links to data from other sources can infer Activation signals.
Better Customer Experience
- Buyers Receive Transparency About DooH Performance
- The Data Improves the Data Quality on Other Channels
- DooH Compares Better to other Digital Channels
Added Value
- The Data Helps DooH Re-Acquire Online Budgets
- Data Services Create New Revenue Opportunities