Today, the main challenges for physical retail and DooH are to provide consistent customer experiences and the right products on display. At the same time growing privacy concerns put scanning customer devices without their knowledge off limits. Advertima Analytics embeds a new layer for market research on your physical channel. You generate behavioral data for all customers without scanning any personal devices. Content performance data shows the effectiveness of the channel and proves impact to advertisers.
How it Works
How it Works
Advertima Location Analytics detects human behavior in buildings, locations, and stores to understand the motion, appearance, and context of people. It either operates stand-alone or integrates with other data solutions.
Even cardboard displays become digital touchpoints with feedback data
Advertima understands non-transactional behavior in the physical world
Advertima generates data for reach in real time and measures contacts or views directly
Provide the audience profile and reach of each location to bidding platforms or other data management systems
Advertima Analytics runs a Linux-based edge computer for each point of installation that controls visual sensors.
The edge computer communicates via the Local Area Network (LAN) with other points of installations. It communicates via a 10-MBit (Up/Down) broadband connection with cloud APIs and Advertima Analytics.
Advertima Analytics comes with its own device monitoring solution.