The corona crisis has highlighted the importance of data to be able to quickly adapt and stay relevant during uncertain times – not only to prove the RoI of DOOH advertising campaigns, but also to enable media owners to show the true value of what they’re selling.
Join DOOH industry experts and thought leaders on Thursday, 11th June, for a roundtable webinar discussion to learn more about how to prove the value of DOOH advertising through data in disruptive times.
In this 45-minute webinar hosted by Mats Klevjer, Head of DOOH at Advertima, we’ll discuss:
- How to approach the need for real, valuable data
- How data affects the DOOH business model, technically and commercially
- How qualitative data has to support existing quantitative data sources
Date: 11 June 2020
Time: 3 pm CEST
Duration: 45 mins
Get to know the speakers and host:
Group Innovation Director at Posterscope
Claire has more than 10 years of experience working in the media industry. She joined Posterscope in 2019 as Group Innovation Director, delivering pioneering creative solutions across the company’s entire client base. This ranges from working with current and new data and tech partners to delivering award-winning creative work.
Product Owner at Broadsign Reach
Matthew is the Product Owner of Broadsign Reach, the leading DOOH supply-side platform (SSP). He manages the technical roadmap and makes strategic and tactical decisions for the Broadsign Reach product.
Director of Marketing at JCDecaux UK
Steve has been in media for over 30 years. During this time, he’s worked in a variety of sales and agency roles and was a founder member of the UK Radio Advertising Bureau. Since 2010 he’s been at JCDecaux, initially focusing primarily on marketing the airport portfolio, but more recently, he’s broadened his remit to encompass the entire UK OOH portfolio.
Director Sales at Grassfish Marketing Technologies
Max is responsible for the international sales activities of Grassfish. With many years of experience in the IT industry and leading retail innovation projects, he has a proven track record of assisting companies in tackling the challenges of digitalization.
Head of DOOH at Advertima
Mats is the Head of DOOH at Advertima, helping his customers to bridge the gap between the capabilities of the online and offline world. With 10 years of experience working in the DOOH, aviation and retail industry and a thorough understanding of the complex technological marketplace, he has a proven track record of finding the best possible solutions for his customers and partners.