Join Advertima’s Alison Dunham, Senior Director Market Development, and James Allison, Director Market Development, on the latest episode of Retail Media Thursdays by Skai.
This podcast explores effective In-store Retail Media strategies. Skai’s VP of Marketing, Michelle Urwin, leads the discussion covering:
- Bridging the In-Store Gap: Discover how technology can address current limitations in in-store media, offering addressability, scalability, and insightful metrics similar to online advertising.
- Enhancing Customer Experiences: Learn how retailers can leverage in-store media to create more meaningful customer journeys across all touchpoints, both in-store and online.
- The Advertima Solution: Explore how Advertima’s innovative real-time technology empowers retailers to maximize the potential of in-store media.
Gain valuable insights on:
- Why in-store media is a strategic opportunity for retailers.
- How to differentiate your brand in the competitive retail media landscape.
- The latest technologies transforming in-store media experiences.
- The unique benefits of in-store media for advertisers and retailers.
Retail Media Thursdays (RMT) is a video series hosted by Skai, a company specializing in retail media advertising. It functions as a knowledge-sharing platform for anyone involved in the retail media industry. Each Thursday, Skai invites industry experts, clients, and partners to discuss the latest trends, best practices, and key topics in the ever-evolving world of retail media. The series aims to bridge the retail media knowledge gap by fostering an environment of open discussion and mutual learning. By sharing insights and experiences, Retail Media Thursdays helps professionals in the field stay informed, grow their expertise, and achieve success in retail media advertising.
