BVDW Retail Media Festival

BVDW Retail Media Festival

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BVDW Retail Media Festival Highlights

The BVDW Retail Media Festival Vol. 2 gathers leading innovators and experts in retail media in the DACH region to explore the latest strategies, omnichannel campaigns, and AI-driven technologies. Taking place at:

  • Date: February 06, 2025
  • Venue: LAYA Group (House of Communication München, Friedenstraße 24, 81671 München)
  • Topic: AI, Omnichannel Retail Media, and Future Innovations
  • Tickets: Day or Day & Night options available

This full-day event offers forward-thinking sessions, real-world case studies, and valuable networking opportunities with key industry professionals, all aimed at shaping the future of retail media.


Christian Bahrendt at BVDW Retail Media Festival

Don’t Miss Chris Bahrendt’s sessions (17:00 – 17:45)

Keynote: AI in Retail Media | Status Quo & Ausblick

  • Speaker: Christian Bahrendt (Head of Customer Success & Projects at Advertima)

Discussion round on AI Retail Media

  • Moderation: Katharina Jäger (Leiterin Innovation & Technology @ BVDW)
  • Panelists:
    • Christian Bahrendt (Head of Customer Success & Projects at Advertima)
    • Dennie Trost (Principal, Strategic Agency Partnerships at OBI First Media

Advertima Team on-Site

Connect with our experts to discuss how Advertima’s Retail Media Solutions harness AI to optimize the shopper experience. Talk to us about leveraging data-driven insights, real-time targeting, and in-store analytics for your brand or retail network.


What is the BVDW Retail Media Festival?

Organized by the Bundesverband Digitale Wirtschaft (BVDW), the Retail Media Festival is a premier event dedicated to exploring the rapid evolution of retail media. From full-funnel approaches and offsite campaigns to groundbreaking AI solutions, this festival provides a collaborative space for brands, retailers, and technology leaders to share insights, forge partnerships, and shape the future of commerce.

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