Our customers use our technology to offer a more relevant shopping experience to their consumers.
The world is moving ever more quickly. Consumers like you hold companies to high standards, and companies have to continually evolve in order not to fall out of favor with you, their consumer.
86% of all the information and content you are exposed to in your daily life is not relevant to you personally, overwhelming the portion that is beneficial. Companies use Advertima’s technology to improve this.
You are, however, concerned about your privacy and wish to remain unidentified. You are well within your rights here, and it is something we place great emphasis on. Our technology respects your privacy and is conformed to current legislation.
Advertima, as a GDPR compliant provider, has therefore developed a solution that helps companies not only gain a better understanding of their consumers and improve their consumer experience but are doing so while respecting your privacy.
Our privacy principles
Our technology is governed by the strictest data protection laws in the world. The technology has been developed and implemented within the legal framework of Switzerland and the EU. Furthermore, we are committed to abiding by the following four principles, which guarantee a sustainable and secure application of the technology.
We commit to being fully transparent on how we process anonymous data. This principle ensures that everyone can find out how our technology works.
We don’t use any facial recognition or collect biometric data and only process minimal anonymized data. The anonymous data can only be evaluated in aggregated form. This means that the unintentional identification of a person is technically impossible.
Advertima’s technology uses the highest level of encryption. Combined with the architecture of our technology, it protects our systems from unauthorized external access. This principle guarantees the security of our systems.
Advertima’s technology separates data in the system and defines clear processes that follow data privacy regulations.
How can we help you?
Are people filmed by the installation?
No. We don’t use cameras to film either to store video recordings. Our technology only uses 3D visual sensors to extract anonymized data such as demographics (estimated age, estimated gender) and information about someone’s head and body posture. Within 10 milliseconds, all visual information captured is deleted. Our technology works at every level according to European and Swiss data protection laws.
What kind of anonymized metadata does the installation gather?
The following characteristics are identified by the system:
– Gender (male, female)
– Total time spent looking at specific content
– Total attention span
– Position and distance from the installation point
– Routes taken
The demographic metadata gathered is stored in an aggregated form to provide analytics. This is ultimately the aim of the data collection. From the metadata stored, it is technically impossible to draw conclusions about individuals or to reconstruct an image of them.
Do you use facial recognition to identify individuals and collect personal consumer data?
Our technology works in conformity with European and Swiss data privacy legislations. Moreover, we don’t use any facial recognition technology. Therefore, our visual sensors cannot be used to identify individuals; hence it is impossible to collect personal consumer data.
Are you able to link the data collected to a consumer’s loyalty or credit card?
Our technology is not able to identify an individual; therefore, it doesn’t allow us to link the collected data to someone’s loyalty and credit card.
Are the recordings somehow saved and if so, where?
The Advertima system doesn’t store any image or video recordings. Our technology immediately deletes the visual information after extracting the anonymized data within 10 milliseconds.
Are the installations powered with Advertima’s technology compliant with data privacy legislation?
Advertima’s solutions are compliant with the data protection legislation in both the EU and Switzerland. In Europe, information about the use and purpose of Advertima’s technology is mandatory at the point of installation. In Switzerland, following our transparency principle, our customers also inform the public at the point of installation about the purpose and functionality of the solution.
Can the technology be used for criminal prosecution?
The Advertima solution is not designed for personal identification – the architecture of the solution means that Advertima is not able to use it for such purposes.