As advertisers begin to review their advertising campaigns for the post-coronavirus economy, the critical need for data to quickly adapt and stay relevant during uncertain times – not only to prove the RoI of DOOH advertising campaigns, but also to enable media owners to show the true value of what they’re selling – has been made clear over the last three months.
In this 45-minute webinar hosted by Mats Klevjer, Head of DOOH at Advertima, industry experts from Posterscope, Broadsign Read, JCDecaux UK and Grassfish Marketing Technologies discuss:
- How they are addressing the challenge of advertisers’ needs for proven insight in the DOOH medium when unexpected changes like COVID-19 occur
- How the increased complexity of requirements and expectations in the ad industry affect their strategic decisions
- How they believe the industry will develop in the coming years from a tech and commercial perspective