DOOH industry experts on how to prove value through data in disruptive times

26 June 2020 by Mats Klevjer, Head of DOOH

As advertisers begin to review their advertising campaigns for the post-coronavirus economy, the critical need for data to quickly adapt and stay relevant during uncertain times – not only to prove the RoI of DOOH advertising campaigns, but also to enable media owners to show the true value of what they’re selling – has been made clear over the last three months.

In this 45-minute webinar hosted by Mats Klevjer, Head of DOOH at Advertima, industry experts from Posterscope, Broadsign Read, JCDecaux UK and Grassfish Marketing Technologies discuss:

  • How they are addressing the challenge of advertisers’ needs for proven insight in the DOOH medium when unexpected changes like COVID-19 occur
  • How the increased complexity of requirements and expectations in the ad industry affect their strategic decisions
  • How they believe the industry will develop in the coming years from a tech and commercial perspective