Artificial intelligence teams up with digital out of home experiences.
As the world's first experience management system (EMS) Advertima combines machine learning, computer vision and big data to generate a positive and perfect customer experience. By linking the digital and real world through artificial intelligence, physical touch-points become more relevant again.
We encountered a human need of reduction and decided to challenge the market.
Advertising is annoying. Advertima is change.
Our brain is already ad-blocking the physical world. That’s why we started to transform the necessity to generate a maximum advertising reach into targeted and personalized content and product placement with Advertima.
An undeniable truth: no more than
of advertising is actually perceived as positive advertising.
Source: Wirtschafts Woche / July 2016
An introduction of our technology and its great, incomparable benefit.
Magic meets technology. Boost the desire to interact.
Advertima creates a positive impression on displayed contents by adjusting information individually to each visitor and potential customer. As a result, the system evokes the desire to interact and to spend more time with the provided contents.
[A, B, C - Three-way-targeting for detection]
Our targeting is performed in three ways: people and motion tracking with Kinect or similar, auditory detection with microphones as well as bluetooth beacon and wifi technologies.
This enables us to detect the visitor's age, gender, face, motion behaviour and even accessories she/he is wearing. Furthermore, the system connects to external services, e.g. weather services.
[D - Reactive content play-out]
The Advertima Engine interprets the collected data (visitors) and displays contents and campaigns which are triggered as relevant for the specific targeted audience. We offer more than 30 triggers for you to select the suitable content before you hit the “play-out”-button.
Those reactive contents are provided on surfaces which allows each visitor to interact with the system.
We provide screens bigger than
of length for the event-tracking as well as interactive & reactive campaign play-outs for your customers.
* We’ve got no limitations to screen sizes.
Create personalized solutions for your customers - with Advertima.
To see people creating personalized solutions with Advertima for their own customers is filling our hearts with joy and excitement. Shopping malls, transportation companies, hospitals & healthcare - Advertima is made for everyone. Feel free to contact us, so we can talk about your ideas for your customer.
Advertima is a varied mission. Technological. Social. Cultural.
Inventing new ideas at the front line of machine learning and digital signage requires two significant things: understanding your customers' needs for changes and the motivation to reinvent ourselves every single day by reaching out for new ways of collaborative working and living.
Since success will not be generated on its own, we care a lot about self-responsibility and the well-being in an open working environment. The ability to think out of the box for our clients and their customers is based on an intense team spirit. It all happens in a professional, motivating and friendly working atmosphere for everyone.
Holacracy is a new way of running an organization that removes power from a management hierarchy and distributes it across peers. We work autonomously and without any micromanagement which improves our and our customer’s collaboration workflow.
Our team works with the lean methodology which is a customer centric way to continuously improve processes by eliminating irrelevant steps in everything we do. It is based on the ideas of “Continuous Incremental Improvement” and “Respect for People.”
We are an international team of 17 people from 11 countries speaking 18 languages fluently. We worked in over 14 countries and acquired specialized knowledge which enables us to think beyond today´s limits of opportunities in our fields.
Cutting Edge Business
Advertima is not just a state-of-the-art product, we foster cutting edge business opportunities. We increase society's already prevailing desire to replace traditional advertising by reactive and user-oriented experiences. The necessity to generate a broad advertising reach is compressed into targeted contents for all audiences.
A fully transparent communication is why our great team is passionate and efficiently handles our workload to a minimum. It’s not just SLACK and SKYPE that makes it transparent, it’s our team´s proactive and open communication that make us well-organized and enables us to quickly take major decision.
Protecting privacy is our main goal. We demand to be audited on highest interests in privacy. That’s what we stand for and won't allow anybody to seize the principles of privacy and self-determination of human beings.
Our energy focuses on enabling positive experiences for everyone. The world we're creating is positive, good, engaging and friendly.
We believe in a multifarious layered world, where diversity is celebrated and allows individuality to thrive.
Openness flows though our veins. We invite others not only to be part of our new world but to participate proactively. Human beings are the centre of our world. Technology is here to make our lives better.
Our business is transparent. We don't have competitors – we have potential partners. We seek conversations and strive for new solutions, which will advance our society.
Experts in our business - friends & entrepreneurs at our hearts.
We food, celebrate every little success like rockstars, but ultimately we work way harder than anyone else to achieve our customer´s as well as our own goals.
To achieve an ideal work-life balance our business foundation is build upon trust, transparent communication and readiness to make decisions, which shape the future of our business and help us grow alongside each other – both professionally and personally.